Article: Apple Just Handed Twitter The Keys To The iOS Kingdom — Here’s Twitter’s Take

Apple Just Handed Twitter The Keys To The iOS Kingdom — Here’s Twitter’s Take: 

http://techcrunch.com/2011/06/09/twitter-ios/

 

When we first broke the news that iOS 5 would come with Twitter integration, I wasn’t thinking big enough. Based on the fairly vague (but credible) information I had, I figured it was mainly based around the Twitter Photos product which Twitter was rushing to get out in time. Turns out it goes much, muchdeeper. Apple has essentially baked a “Twitter Connect” into iOS 5. It’s something that all iOS apps will be able to easily use.
And they should. And they likely will.
It’s a massive win for Twitter. And a smart move by Apple. Social is not at their core, and they know it (*cough* Ping *cough*). So they partnered with a company that gets it.

This is going to BIG for Twitter! Apple is all set to kill SMS with their iOS 5 upgrades!