Why I Will Never, Ever Hire A "Social Media Expert"
http://www.businessinsider.com/why-i-will-never-ever-hire-a-social-media-expert-2011-5
Being an expert in social media is like being an expert at taking the bread out of the refrigerator. You might be the best bread-taker-outer in the world, but you know what? The goal is to make an amazing sandwich, and you can’t do that if all you’ve done in your life is taken the bread out of the fridge.
(via Instapaper)
Couldn't agree more with this article! Social media marketing cannot be separated from traditional marketing, it is but a part of it. Sent from my iPhone
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