Article: 10 Tips for Posting on Your Brand’s Facebook Page

10 Tips for Posting on Your Brand’s Facebook Page
http://mashable.com/2011/03/22/tips-brand-facebook-page/

1. Don’t Automate Your Status Updates

Don’t automatically feed your blog posts or your Twitter updates into your Page. Often, automated content doesn’t make it into users’ News Feeds. Your fans can also distinguish between “auto” posts and customized ones. For a lot of brand pages, auto posts do not engender engagement.

Don’t share the exact same content across all networks (Facebook, Twitter, YouTube, etc.) in exactly the same format. We all understand the value of saving time, but respect your customers enough to manually post customized copy. You will get far better engagement and show your fans you care. Some folks who use Facebook don’t really like Twitter and get irritated when they see hashtags or other Twitter-specific content in their Facebook stream.

(via Instapaper)

Very important point that is worth reiterating! I still see a lot of automated posts, even from well-known and experienced websites/brands.

Sent from my iPad