Very interesting study. From personal experience, I would agree that we tend to click on links that visually seem more "trustworthy". Having a local/Places listing definitely tends to increase this "trustworthiness".
Eye-Tracking Google SERPs - 5 Tales of Pizza | SEOmoz
http://www.seomoz.org/blog/eyetracking-google-serps
I think the first and most obvious implication is that, as Google moves away from 10 plain listings for more and more searches, it is definitely having an impact on search users. You need to be familiar with your competitive space and take advantage of SERP enhancements, like video thumbnails. Ranking #1 might not be pulling the weight it used to if your competitors down the page have more visually interesting results.
These results also suggest that the in-page Local/Places results are having a strong impact, even if they fall in the middle of the page. In these limited cases, they seemed to pull attention away from the top organic spots. If your query has a local flavor, you need to be aware of how your Google Places page is competing.
(via Instapaper)
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