15 Most Engaged Pages On Facebook

15 Most Engaged Pages On Facebook

All Facebook

How do you measure engagement on Facebook? New York startup Fangager has one way to do it, and you can see a ranking based on that below.

Fangager supplied Wired News with a preview of the 15 most engaging pages on Facebook, based on February 2011 activity; the consultancy plans to release a ranking of the top 100 later today.

These rankings show that simply having a large number of fans doesn’t translate into having a high engagement rate. That seems to correspond with many brands’ focusing on the number of likes rather than addressing how to get repeat visits that also involve more time per session.

We’re looking forward to seeing the full-sized ranking, and are pleased by the fact that Fangager plans to update rankings on a monthly basis.

What do you think about the 15 most engaged pages and how they compare to the ones with the most fans?

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Interesting ebook from Google and Microsoft!

Insights from Google and Microsoft Released in Free eBook

Search Engine Journal

While the major technology companies may not always agree with one another, the minds at work within these businesses are certainly some of the brightest in the industry. While Microsoft almost certainly had some other intentions with their “Social Hackathon” in 2010, one of the major results was that technology wizards were able to show off their expertise. Now, that expertise has been compiled into an eBook, which is available free of charge.

The “Social Hackathon” was a panel sponsored by Microsoft (via Bing and Hotmail) that brought together industry experts from a number of major companies, including O’Reilly Media, Bing, Twitter, Google, and Facebook. The entire objective was to help the non-profit organization “DonorsChoose.org” figure out ways they could reach the internet audience. Subjects covered by the panel included everything from the advertising efforts (how to use social media, how to design the site, how to encourage repeat users) to the technical back-end (such as the core API strategy).

While the wisdom discussed may not apply universally, many good ideas for any company were discussed. To help others get access to this powerful information resource, the core concepts were compiled into a book titled The Goodness Engine: Driving Greater Social Impact in the Digital World by the company Deep Focus.

You can download that eBook or watch videos from the panel here.

[via the Bing Blog]

Check out the SEO Tools guide at Search Engine Journal.

Insights from Google and Microsoft Released in Free eBook

Sent with Reeder as a  Social Media Consultant

Excellent infographic on social sites and their importance to SEO!

Which Social Sites Are Best for Which Marketing Outcomes? [INFOGRAPHIC]

Social Media News and Web Tips – Mashable – The Social Media Guide

Is Flickr good for SEO? Can Tumblr drive traffic? If these questions are part of your day-to-day work, hold onto your hats; here’s an infographic that’s actually useful for a change.

If you’re doing any social media marketing, here’s something for your to print out and hang up near your desk as a handy point of reference. CMO.com, together with SEO firm 97th Floor, have created this chart showing which social networks are best for various organizational, CRM and marketing goals.

For example, if you need massive pageviews for your site or a client’s site, Facebook and Twitter are just so-so for referring their users to your content. If you want to see really big clickthroughs, you should optimize for StumbleUpon and Digg. And if your goal is search engine optimization, don’t think that Facebook’s “no-follow” links are doing you any favors; instead, focus on Flickr and YouTube to see your desired results on Page One.

When you think about best-in-class social media campaigns and true leaders in social media marketing, you realize that most of the time, creative and successful marketing teams pick a specific platform for a specific reason; this chart gives you the tip of the iceburg when it comes to making the right choice for your own company’s or clients’ campaigns.

Check out the chart below, and in the comments, let us know about your experiences with marketing, CRM, PR and SEO across these various platforms.

Click image to view full-size PDF version.

Lead image courtesy of Flickr, rishibando.

More About: CMO, infographic, MARKETING, social media, social media marketing

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Sent with Reeder as a  Social Media Consultant

Instapaper just became a social network TNW Apps

http://thenextweb.com/apps/2011/03/11/instapaper-just-became-a-social-network...

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Social Media Workflows Part 1: Awareness and Capture

via feedproxy.google.com

Chris Brogan always says it the best when it comes to social media. As a social media consultant, I find this step, "Awareness and Capture" to be the most important and most fruitful.

Content Marketing 101: How to Get More People to See Your Content in Five Difficult Steps

There's a lot of talk in the blogosphere about the value of blogging frequently and interacting with your community. And there's a lot of great articles available on doing outreach for cornerstone content like in-depth guides, infographics, and free tools.

But what there seems to be less of is specific how-to information on promoting more mundane day-to-day blog content that thought leaders are telling you to crank out. It's not practical to do an in-depth link campaign for every quick how-to blog post you create, so what can you do to promote your content on a daily basis?

Step 1: Create Syndication Channels

This is a bit more "social" than the headline implies: The first step here is to build social media followings and start to participate on social news sites. You can create syndication channels by:

• Building a Twitter Following - Identify people in your niche and people who are talking about your niche and follow them, retweet their content, and try to share some content you don't see anyone tweeting. There are tools to help but this is a pretty labor-intensive process, and it requires you to *gasp* actually act like a human and build relationships! [Ed. note: He said this would be difficult.]
• Getting Fans on Facebook - One of the most effective ways to do this is by running a Facebook PPC campaign and driving fans to your fan page rather than a page on your site. You'll have to dedicate some cold hard cash (often between $.50-$2.00 a fan) but you're basically creating a variation of an email list that offers less direct attention but additional viral growth possibilities. Not unlike Twitter, once you have fans to your page you'll want to mix the promotion of your own content with that of useful information from around your niche.
• Social News Participation - Find the social voting sites in your niche -- most niches, particularly even moderately tech-oriented ones, have a sort of Digg-clone where people congregate. Identify the most active participants and start to comment on their submissions, vote for their content when appropriate, and submit items yourself.

Leveraging relationships to build links and promote content is a lot of work, but it's also a very efficient way to spend your time and resources as it'll pay dividends in a number of different ways.

Step 2: Promote Your Content On Social Sites

Having done the hard work of building relationships via different social platforms, you can now use these as "syndication channels" -- spend a few minutes tweeting, sharing, and potentially submitting your stories. It's a lot easier than a dedicated outreach project for each post but can offer some of the same benefits, as you're getting your content in front of many of the linkers in your niche (assuming you did Step 1 right that is!).

Step 3: Tell Your Friends

One good opportunity that seems like it would have a minimal impact but actually pays legitimate dividends is just telling the people friendly to your company. The simplest form of this is to send an email out to everyone in your company or your department letting them know a new blog post is up. This is another activity that just takes a second, and if your employees share the content on Twitter and their other social networks the aggregate of this extra bit of awareness over time can create a nice extra tick of exposure for your content.

Step 4: Mini Outreach Projects

While you might not want to build a big list of possible link targets and execute a complex campaign, for certain content it's often worth blocking off 30 minutes to an hour to send out a few select emails to people you don't normally interact with -- for instance, if WordStream did a post about link building tips for non-profits, that might be a good opportunity to introduce the content to a few non-profit bloggers who blog about marketing. This isn't something you'll necessarily want to do for every post, but it's a good idea to keep in mind and leverage when you have content that fits with an untapped niche (I say untapped because it saves you from "hammering" your normal network with explicit link requests -- they'll be promoting a lot of content for you anyway via your syndication channels, which lets them pick and choose which content to put in front of their audiences. It's always a good long-term strategy to make it easy, convenient, and hassle-free for your friends to share your content.)

Step 5: Rinse and Repeat

Content marketing is a lot of work. SEO and social media are far from "free traffic" -- they require lots of investments on the people side of things, but keep in mind the benefits of this type of legwork:

• You build links and help your organic search traffic (increasing the amount of high-intent traffic to your site).
• You build relationships that are invaluable for you when you're promoting your product or service directly and not just the helpful content you're creating for the community (the best kind of product marketing/PR around!).
• You brand yourself and your company as a thought leader -- I can't think of a product or service on the planet that wouldn't benefit from its prospects perceiving it as a smart, thoughtful, helpful brand.

 

via feedproxy.google.com

As a social media consultant, this is probably the basic strategy that I would follow. This would be a great building block to any online marketing campaign.

Google Maps Adds Twitter & Hotpot Functionality

Google Maps Adds Twitter & Hotpot Functionality

Search Engine Journal

Here’s what we know about Google Hotpot: It’s a lot more visual and functional than the previous Places setup; it’s getting more promotions than any other Google product right now; it’s integrated with all of Google’s other local featuers; It’s so “full-service” that data providers, such as Yelp, are getting upset; and it’s surprisingly social. Some of that social functionality can be seen through Hotpot itself, where users are able to set up expanded Google profiles, include pictures, connect with friends, share information, and more. However, we’re also seeing some strong social functionality in other elements of Hotpot.

Specifically, I’m talking about the most recent update to the Google Maps for Mobile application. Maps, which has previously come bundled with a Hotpot widget for quickly finding and rating businesses while on the go, now also features a Twitter-integrated sharing mechanism. Once you’ve gone to and rated a location, you can tweet all about it with a single click (you just enable “Post review to Twitter” from the “Optional” panel of your review), directly from the Apps interface.

It’s important that Hotpot is showing as an even more outgoing socialite, but it’s even more important that this is happening via Twitter. Google has shown a strong partnership with Twitter in recent months. Most prominently, Google users can now connect their Google and Twitter accounts. This allows for the recent social search element of Google, which sites that have been “tweeted” by friends higher up on the SERP, displaying the avatar of the friend who shared the page. All these Twitterificfeatures simply fuel the rumors that Google may just end up buying the micro-blogging service that Buzz failed to beat (or even, if we’re honest, really compete with).

[via Tech Crunch]

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Google Maps Adds Twitter & Hotpot Functionality

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