How to Promote Your Local Biz Using Social, Local and Mobile | Search Engine Journal
http://www.searchenginejournal.com/how-to-promote-your-local-biz-using-social-local-and-mobile/43260/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SearchEngineJournal+%28Search+Engine+Journal%29
Three things revolutionized the Internet in a major way: social, mobile and local (or SoLoMo for short). The Web has gotten bigger (a lot of people use the mobile Internet not instead of, but along with more conventional options) and more diverse, with many new advertising opportunities available to digital marketers.
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